A new partnership has been forged between the Crerar Hotels Group and the Caledonian Sleeper rail service.
The Caledonian Sleeper has two main routes, The Highlander and The Lowlander, connecting travellers from London to various Scottish destinations, including Aberdeen, Inverness, Fort William, Edinburgh and Glasgow.
Crerar has a collection of 10 hotels and inns across some of Scotland’s most spectacular locations, and will now be offering discounts to those looking to pair an overnight journey on the Sleeper with a stay in a luxury suite.
The new partnership will also see travellers given the opportunity to win travel and a stay at one of Crerar Hotels’ properties of their choice, whilst the two brands will also begin ‘influencer outreach’ to showcase Scotland as a world-class place to visit.
Marketing director of Crerar Hotels, Alison Macleod, said: “We have been speaking with Caledonian Sleeper for some time about how a partnership could unfold however I am excited to finally announce this collaboration.
“It’s a perfect fit as we know those looking to staycation in Scotland whether that’s Inverness or even the west coast to explore Oban and the isles, are very likely to travel with the Caledonian Sleeper to start their journey and we have a variety of hotels and inns within the same locations.
“The Caledonian Sleeper is a great service, so if we can make holidaymakers’ lives easier by recommending first-class travel and accommodation with authentic hospitality at our ten locations, then it’s a win-win.”
Head of the Sleeper’s sales and marketing, Steven Marshall, commented: “We are proud to partner with Crerar Hotels to support the communities along our route and showcase the depth and diversity of Scotland’s tourism offering.
“With the Caledonian Sleeper serving over 40 destinations – from remote Highland villages to idyllic coastal escapes – guests can enjoy a truly distinctive travel experience, relaxing as they journey into the heart of Scotland.
“This partnership celebrates the country’s unique cultural heritage, dramatic landscapes, and warm hospitality found beyond its major cities, inspiring travellers to discover more of what Scotland has to offer.”
