A new highlight of the imminent ScotHot trade event for Scotland’s food, drink, and tourism sector will be the debut of The Buell Hospitality Advisory Hub.
Buell Hospitality’s business brings together a network of 35 service companies in a ‘one-stop-shop’ offer, alongside its own core advisory team, to make life simpler and cheaper for busy operators.
On Wednesday 26th and Thursday 27th February at Glasgow SEC, a sample of this network will be on show at ScotHot 2025, with 10 of Buell’s business partner companies onsite offering free consultations.
The companies appearing under the Buell banner at ScotHot cover a wide range of business needs, from technology and revenue management to recruitment and operational strategy. They are:
- Buell Hospitality itself, offering strategic and operational advisory services, and outsourcing;
- For-Sight – data-driven CRM and guest engagement solutions;
- Hop Software – cloud-based property management systems;
- Net Affinity – digital marketing and booking solutions;
- Right Revenue – intelligent forecasting and revenue management;
- SK Chase – gift voucher technology for luxury hotels;
- TAYL – innovative online hospitality training and development;
- The Full Range – procurement solutions for the hospitality sector;
- Graham & Sibbald – property consultancy and chartered surveying;
- GLM – architecture and building consultancy for hospitality businesses.
Drop-in sessions will be available on the day, but visitors are encouraged to reach out to reserve their spot in advance by emailing enquiries@buellhospitality.com with their preferred time slot and the company they’d like to speak to.
ScotHot 2025 will also mark the launch of Buell Connect, a new community designed to support hospitality professionals by offering a suite of essential business benefits, networking opportunities, and access to industry-leading expertise.
Founder of Buell Hospitality, Roddy Watt, said: “We are thrilled to bring the Buell Hospitality Advisory Hub to ScotHot for the first time.
“Our mission is to provide the independent hospitality sector with the expert knowledge and connections they need to succeed. Whether you’re looking for advice on guest engagement, revenue optimisation, or property expansion, our Business Partners are here to help.”
In addition to Buell’s advisory hub, the event promises an ‘expanded focus’ on technology and innovation, with a range of cutting-edge tech exhibitors appearing at the show for the first time.
These will include:
- MAITRE’D which offers restaurant POS solutions;
- ICRTouch – advanced EPOS systems for hospitality;
- Bizimply – workforce management and staff scheduling software;
- Hotel TV Company – next-generation in-room entertainment solutions;
- GetPos UK –c-based POS technology for restaurants and hotels;
- Dojo – secure, high-speed payment solutions;
- Nory – AI-powered financial forecasting for hospitality businesses;
- Order On Bot – digital ordering and automation solutions;
- Connekt Charging – smart charging solutions for the hospitality sector.
New tech will also be a key theme on the STA Spotlight Stage, with headline sessions tackling the sector’s challenges and opportunities.
On 26th February, William Gorol, managing director & founder of triSaaS, will lead ‘Rising Costs, Steady Profits: C-Suite Strategies for Navigating Wage and Insurance Hikes’, joined by a guest panel to explore how technology and outsourcing can help businesses maintain profitability amid rising operational costs.
On 27th February, ‘Maximising Profitability: How Hotels Can Streamline Operations and Stay Ahead’ will feature Florian Augustin, CCO / deputy CEO of HotelPartner, alongside Stephen Gow, general manager of The Chester Hotel, Aberdeen, discussing ‘real-life examples, actionable insights, and proven strategies’ for leveraging automation, dynamic pricing, and strategic support to optimise revenue and simplify operations.
Toby Wand, managing director of 365 Events, the team behind ScotHot, said: “ScotHot is all about bringing together the best of the industry – both the addition of the Buell Hospitality Advisory Hub and a wider focus on tech provide exciting enhancements to the show this year that reflect what hospitality leaders are looking for.
“It provides a unique opportunity for business owners and operators to gain real-time, expert guidance that can make a tangible difference to their operations.”
All told, there will be over 250 exhibitors involved in food and drink, technology, catering equipment, tableware and design appearing over two days at the ScotHot 2025.
