The founder of a new blended Scotch whisky has taken inspiration from Scottish literature as he looks to shake up perceptions of Scotch whisky and attract younger drinkers to the spirit.
Newly launched blended Scotch ‘No Mean City’ was inspired by the famous Scottish novel of the same name and has been developed by hospitality veteran Timuçin Yildirim in conjunction with drinks company Ian Macleod Distillers – the business behind whiskies including Glengoyne, Tamdhu and Smokehead.
Bottled at 40% ABV, it is described as having notes of stewed berries, pears and caramel on the nose and pear drops, apple crumble and white pepper on the palate.
Yildirim said the whisky has been developed to ‘hold its own as a dram’ as well as be versatile enough to work in a cocktail.
In fact, Yildirim worked with mixologist Matt Lynn to develop a range of cocktail serves for the whisky, including a new take on the Mojito which swaps No Mean City for the usual rum base and Irn-Bru in place of soda.
Over 20 bars and restaurants around Glasgow are already said to have stocked the brand, including SLTN Late Night Venue of the Year, The Howlin’ Wolf, Finnieston institution The Ben Nevis and famous Glasgow restaurant Red Onion.
“The Glaswegian spirit is so gritty, bold and real, and it’s captured perfectly in the book No Mean City. We don’t shy away from who we are, and neither does our whisky,” said Yildirim.
“We are a blend, an extremely good one and I’m proud of what we have created.
“With No Mean City Whisky, we wanted to create something that appealed to a slightly younger crowd. The price point is accessible and the use of the blend within the cocktail means you get that lovely warming whisky essence, but it’s still very drinkable and enjoyable for those who are maybe exploring a little or who want to introduce their palate to more complex whisky flavours.”
