After two decades spent in the drinks industry, John Logue reckons he has distilled all his learnings, insights, and instincts into a ‘category-defining’ new brand – CHANCE Clean Cider.
Logue is former head of marketing at CROSSIP Drinks, Rekorderlig Cider and Lucky Saint, so knows a thing or two about both cider and the no-and-low drinks market.
“I’ve worked with exciting, inspiring founders in both alcoholic and non-alcoholic beverages, witnessing firsthand what it takes to create a brand that resonates with consumers and is seen as valuable by customers,” said Logue, who explained that he was bringing CHANCE to market driven by his belief that UK cider drinkers deserve more in a category ‘bereft of no-and-low innovation’ and underrepresented in the largest cider sub-category – apple.
Logue stressed that CHANCE isn’t fabricated to be lower alcohol. Instead, its ABV is ‘expertly reduced’ from an award-winning 8.2% traditional style cider using a ‘balanced liquoring-down process to delocalize our liquid and retain the taste and mouthfeel creating our unique Clean Cider’.
Going on the market at 0.5% ABV, Logue reckons that CHANCE can revolutionise the UK drinks market with a fresh approach to non-alcoholic cider that champions quality and taste.
“CHANCE is set to be the Lucky Saint of the fledgling non-alc cider category,” he predicted.
Produced in partnership with expert cider makers, Aston Manor, CHANCE is made with handpicked British apples, and is said to have a flavour profile that ‘bursts with citrus and pineapple, balanced by woody undertones and a light sparkle’ that gives it the right mouthfeel.
Logue stressed that his new brand was more than just a low-alcohol cider – it’s also vegan and coeliac-friendly, and had been carefully crafted to meet the growing demand for ‘inclusive, health-conscious’ beverages.
“CHANCE Clean Cider embodies the spirit of today’s consumer: mindful, adventurous, and selective. With only 0.5% ABV, it provides the perfect balance for those who want to savour the moment without the next-day effects.”
