Molson Coors Beverage Company has launched a competition in Scottish pubs and bars in support of its Pravha brand, offering customers a chance to win a VIP box experience at the OVO Hydro in Glasgow.
From now until 9th December, adults in Scotland purchasing a pint of Pravha, at any venue in which it’s stocked, can put themselves in the running for one of eight VIP box experiences at the OVO Hydro.
To enter the prize draw, consumers can click the links displayed via paid social media or go direct to www.winwithpravha.co.uk, where they can enter their details and submit a picture of their receipt for one pint or half pint of Pravha.
Among the gig prizes on offer are James Blunt (14th February 2025), Snow Patrol (21st February 2025), Country to Country (16th March 2025), and Twenty-One Pilots (5th May 2025).
Each experience includes a shared box for two winners plus their two guests and two Pravha brand representatives from Molson Coors – with food and drink provided.
Molson Coors’ aim is to build on the popularity of Pravha, which is now worth more than £100m to on-trade venues.
The competition follows on from Molson Coors Beverage Company’s becoming the exclusive pouring rights partner of OVO Hydro in April this year, in a four-year agreement aimed at elevating fan experiences.
Assistant brand manager for Pravha, Bethan Roberts, said: “This competition is our biggest piece of Scotland exclusive activity yet, building on the success of the Pravha brand, which continues to grow its volume rate of sale in-venue.
“We know that music is a key passion point for consumers, however, at the same time, we understand that many consumers continue to be careful with their spending.
“So, we wanted to give our brand fans in Scotland the chance to turn their dreams of experiencing live music into a reality, while helping our customers to drive sales in venue as well.”
