Aberdeen’s Marcliffe Hotel consults on multi-million-pound upgrade investment

Sir Jim Milne CBE outside The Marcliffe

North-east locals are being asked to help shape the future of Aberdeen’s Marcliffe Hotel by sharing their thoughts on what its imminent upgrade should change – and what it should leave be.

Earlier this year, Balmoral Group took ownership of the five-star hotel, and chairman Sir Jim Milne CBE, one of the region’s most respected businessman, is determined to reflect his pride in the north-east’s heritage in the upgrade.

The planned multi-million-pound investment will focus on upgrading facilities and enhancing the guest experience, while aiming to stay true to the hotel’s founding roots and its long-held position as a ‘leading and much-loved hospitality gem’ of the area.

To that end, the Marcliffe team wants to hear from people across the region on what they’d like to see from the hotel as they work to shape its future.

The #MyMarcliffe campaign is asking people in the north-east to share their personal experiences at the venue, reveal what they’d like to see protected, and what matters most to them to keep that sense of pride in what the Marcliffe reflects for the north-east.

The Marcliffe

All feedback will be collected through an anonymous survey. Anyone who takes part will be invited to enter a prize draw for the chance to win a luxurious dinner, bed and breakfast stay at the hotel.

Recently appointed general manager Peter Walker said: “I know how much The Marcliffe means to those in the community, and we want everyone to be a part of this change. I strongly encourage everyone to share their aspirations and hopes for the future with us.

“We want to ensure the investment reflects what matters most to those who have supported The Marcliffe over the years, and those who we hope will support it in the future.”

Sir Jim added: “The Marcliffe is an Aberdeen institution, and it holds a special significance for me and for the people of Aberdeen and the surrounding areas.

“It has been a cornerstone of the community for generations, and we are committed to preserving that legacy while shaping its future. As we embark on this exciting new chapter of significant investment, we want to make sure the north-east has a say.

“Since its founding day, The Marcliffe has been the backdrop for countless cherished memories, and we endeavor for this to long continue with the assurance of a warm welcome, excellent service and a top-quality experience.

“Balmoral Group is committed to investing in both the team and facilities at The Marcliffe, but we must first listen to the people who treasure this place as much as we do, and that’s the people of the north-east.”