There is the ‘immense potential’ for hospitality businesses that embrace dog-friendly policies – at least according to a new survey of dog-owners.
The UK is experiencing a surge in dog ownership, with the canine population now estimated at 12 million and a third of UK adults owning a dog. How those adults spend their time and money is increasingly dependent on the needs of those pets.
This ‘hound pound’ trend accelerated during the pandemic, when many businesses adapted their services to cater to dog owners. In addition to bars, pubs, hotels and restaurants, some offices have become pet-friendly, dog-walking and grooming services have flourished and there has been an increased demand for pet products.
In the latest snap poll, carried out by custom-branded dog biscuit providers Queens of the Bone Age, over 1000 dog-owning consumers were asked if they’d spend more at a hospitality establishment if it was pet-friendly, and half agreed that they would.
Further, one-in-four of respondents said they’d be likely to spend at least 26% more, while some even reckoned they’d double their spending.
Becca Gallagher, co-founder of Queens of the Bone Age, said: “Our survey results highlight the immense potential for businesses that embrace dog-friendly policies.
“With nearly half of dog owners willing to spend more at pet-welcoming venues, there’s a clear opportunity for establishments to differentiate themselves and boost revenue.”
The dog-biscuit Queens recommend the following for hospitality businesses looking to attract dog owners:
- Create designated outdoor spaces with secure leash posts;
- Offer canine comforts like water bowls and high-quality dog treats;
- Train staff on dog-friendly policies and proper pet interaction;
- Introduce special ‘Yappy Hour’ promotions or dog-centric events;
- Use social media to showcase the dog-friendly atmosphere and encourage customer engagement.
Becca added: “As a B2B-focused start-up, we’re seeing first hand the growing demand for dog-friendly services. Our logo-branded treats offer businesses a unique way to connect with their canine customers and stand out in this competitive market.”
Founded by sisters Becca and Nicky in 2021, Queens of the Bone Age offers treats starting from 50p per biscuit, making them an accessible option for various dog-friendly businesses, including pubs, bars, hotels and cafes.
Their commitment to using natural, human-grade ingredients and plant-based recipes appeals to the growing number of eco-conscious pet owners.
