In-Drinks Glasgow, Scotland’s largest trade show for the drinks sector, aims to bring Scotland’s hospitality and licensed trade sector together for a two-day celebration across the city next March.
The event, running at SEC Glasgow on Wednesday March 5 and Thursday March 6, 2025, will include 80 exhibition spaces, a conference stage, and the In-Drinks Bartenders Competition, run in partnership with the UK Bartenders Guild.
It is said to offer exhibitors an ‘unrivalled opportunity to connect with buyers and suppliers to build business relationships and boost growth’, while creating a platform for innovation and collaboration for the Scottish drinks sector.
In-Drinks Glasgow is now open for exhibitor bookings and has several high-profile brands already committed to return to the show, including Greene King, Lucky Saint and Buckfast.
In-Drinks Glasgow chair and founder of Panther M*lk, Paul Crawford, said: “Having been part of In-Drinks since the beginning I know firsthand the value and impact that attending this show can bring.
“It’s so important that Scotland has its own tradeshow for such a vibrant drinks sector so that all producers can meet with bartenders and hospitality operators to learn, network and really drive their businesses forward,” said Crawford.
“With Panther M*lk making great progress since winning In-Drinks Catalyst in 2023, I am very happy to be an ambassador for next year’s show and encourage drinks brands across the country to sign up to take part in the event.”
With a range of new features including an offsite event schedule with local bars and a ‘Meet the Buyer’ programme, In-Drinks 2025 is aiming to host 3000 visitors across its two days.
The start-up drinks competition, In-Drinks Catalyst, will return for its third year, providing an opportunity for emerging UK drinks brands to pitch their products live at the show and win the chance to receive a year of business advice, promotion and networking.
