Scottish drinks brand Magnum scotch malt whisky cream liqueur has unveiled its new production and bottling centre in Kirkcaldy, Fife.
Asserting that it is the only cream liqueur exclusively crafted and bottled in Scotland using single malt Scotch whisky from Speyside, Magnum is aiming for expansion, both at home and internationally.
Unusually, Magnum is marketed in a stainless steel flask, which is designed to be reusable and recyclable, and is claimed to keep the liqueur chilled at the optimum temperature without the need for ice.
The £1million facility, which has been three years in the making, comes complete with dedicated cream vat, as well as specialist rinsing, filling, capping and labelling equipment for that flask packaging. It is gearing up to distribute around 135,000 litres of Magnum across Scotland, the rest of the UK, Canada, the United States and South Africa in 2024, supporting six full-time skilled jobs as it does so.
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum, managing it from production planning through to sales, marketing and distribution.
Magnum director, Lee Schofield, described the new production plant as ‘a really significant milestone for our truly Scottish brand’.
“Magnum is now the only scotch malt whisky cream liqueur that is exclusively crafted and bottled right here in Scotland,” said Schofield. “Our strategy is to introduce Magnum to globally significant ‘cream’ liqueur markets, including Scotland, the rest of the UK, Canada, South Africa and the United States.
“As the only cream bottler now in Scotland, we can bottle what we want, when we want. It also means we can innovate in the category with the potential to introduce rum or tequila cream liqueurs in the future,” she added.
“In the meantime, our vision for Magnum is uncompromising and our ambition is straightforward – to craft a premium cream liqueur, one that contains the finest single malt Scotch whisky and only single malt.”
Magnum’s new production centre is being developed and managed by QAS Group, which owns and operates the facility on the Mitchelston Industrial Estate in Kirkcaldy.
Director at QAS Group, Derek Page, said: “We’re really excited to be supporting Magnum as it makes its name as a truly iconic Scottish brand and already have everything in place to get this premium product to market around the world.
“Here at QAS, we’re able to offer spirits brands like Magnum with a one-stop-shop to help grow the business. We provide a fully integrated operation all under one roof, including specialist production and bottling facilities, and storage.”
