AA Small Hotel Group of the Year, Crerar Hotels, has announced three new appointments to its marketing team as it seeks to build on a successful 2023 with more growth in the year ahead.
Chloe Caprani has taken over as group marketing manager, where she will be supported by group marketing executive, Faith Lingle, and group social media manager Brian Sharp.
The three will be working with Crerar marketing director Alison MacLeod, who has been with the group since 2021, steering it through repositioning and multi-million-pound refurbishments and upgrades.
Crerar now operates a collection of four- and five-star hotels and inns across Scotland, in prime rural locations such as Mull, Inveraray, Ballater and Dunkeld
Ms Caprani joins the team following her past role at Ghost Gastro Ltd, home to two of Scotland’s fastest growing casual dining brands, Butta Burger and Homies Pizza, where she headed the marketing and development team.
Ms Lingle is a United States national who was so ‘charmed by the beauty and culture of Scotland’ that she made a permanent move here after completing university, then switched from the fitness industry to hospitality by joining the Crerar Hotels team.
Mr Sharp, based in the Scottish Highlands, is passionate about promoting Crerar’s ‘stunning locations as dream staycation destinations’, and can often be found out taking photographs of the scenery around Crerar venues.
MacLeod said: “I’m thrilled to have three new members join the Crerar Hotels team especially as we are continuing to grow our collection of hotels and inns.
“Chloe, Brian and Faith’s combined experience of the hospitality and marketing industry, as well as their love for our destinations, is incredible, and I’m confident it will help us continue to flourish as a company.
“The last 12 months have been hugely positive for Crerar Hotels, from securing some impressive award wins and increasing our portfolio, so we are keen to amplify our voice both domestically and internationally as we drive forward with our growth plans,” explained MacLeod.
“Chloe, Faith, and Brian have already exceeded the expectations in their respective roles so I’m looking forward to seeing their contributions as we delve deeper into 2024 and beyond.”
Chloe, originally from Dublin, added: “This is an exciting time to join the company, from the awards that have been won recently to the plans for growth.
“I feel very lucky to join the team alongside two other talented individuals, Faith and Brian, who are both equally dedicated to highlighting each of the Crerar Hotel’s properties as top destinations in the UK to stay and explore.”
Crerar Hotels has recently made a £1m investment in staff recruitment, retention, and development. For more information on a career at Crerar Hotels visit https://careers.crerarhotels.com/.
