VODKA brand Absolut has launched the latest instalment of its Born To Mix diversity campaign, collaborating once again with singer-songwriter and Eurovision contestant Olly Alexander.
Intended to celebrate the ‘power of community and strength when you mix with others’, the next phase of the Absolut campaign is bringing in three of what it describes as the UK’s ‘leading changemakers’ and champions of diversity of thought, self-empowerment and expression.
These new participants are Lady Phyll, founder of UK Black Pride; Trina Nicole, founder of the Curve Catwalk inclusive community for plus size dancers; and ShayShay, co-founder of The Bitten Peach, a cabaret night for the queer Asian community.
Marketing Director at Pernod Ricard UK, Leanne Banks, said: “At Absolut, we continue to support and platform the individuals who are making moves and taking inspiring steps to build a more diverse world and a better future.
“We’ve loved working with Olly again, as he enters a huge year, and we are proud to funding such important initiatives that aim to bring people together, inspire and empower individuals to take a step towards creating the change they want to see in the world.”
To help people take that step, Absolut is profiling the changemaker communities and providing tips and advice on how to get involved in the issues that matter most to them, while funding a series of new events, hosted, and run by Trina Nicole, Lady Phyll, and ShayShay.
Visit www.absolut.com/en-gb/absolut-born-to-mix to find out more about the campaign and its associated events.
