Blended Scotch whisky Chivas and rap sensation Stefflon Don have teamed up to release a new four-part digital series called ‘The Rise’, exploring the journey to success of some of the world’s most renowned musicians.
Part of the rapper’s ongoing ‘I Rise, We Rise’ partnership with the brand, the series will be dropping fresh episodes each week, beginning with interviews with her contemporaries Headie One and Dexta Daps about their experiences within the music industry.
From Dexta Daps’ humble beginnings growing up in Jamaica with five siblings in one room, to Headie One’s introspective journey, where he openly shares how his life experiences have shaped his musical path, the two guests reflect on their successes, their behind-the-scenes struggles and the people who have helped them rise to the top.
Viewers are also being treated to an impromptu jam session with Stefflon Don and Dexta Daps, as the two tease a possible upcoming collaboration.
Don commented: “It’s been an incredible experience to sit down with two of my good friends, Headie One and Dexta Daps, to spotlight their inspiring journeys and relentless determination. We’ve all come a long way, and I’m thrilled that together with Chivas, we can share their stories with the world.
“This series is the latest drop within our partnership and reinforces that this is about more than just whisky and music, it’s about sharing the same passion and determination. It’s a celebration of collective support and unconventional paths to the top – both these music icons’ stories show that the rise of one lies in the rise of all!”
Chivas global marketing director Nick Blacknell commented: “Our ongoing partnership with Stefflon Don, and the addition of ‘The Rise’ series, further reinforces our commitment to the ‘I Rise, We Rise’ ethos. We celebrate those who refuse to conform to the ordinary and instead, chart their own extraordinary paths to success through hard work, perseverance, and determination, elevating the team around them in the process.”
The digital series follows on from the two forces dropping a limited-edition ‘Chivas 12 x Stefflon Don’ bottle last month, featuring vibrant tropical artwork inspired by Stefflon Don’s debut album, ‘Island 54’.
‘The Rise’ is available to stream now via Chivas Regal’s YouTube channel.
