AT THE end of this month, Glenfiddich brand ambassador to Scotland, Mark Thomson, will lead a group of 11 hospitality industry people on a 90k+ journey across Scotland, inspired by a journey taken by company founder William Grant.
in 1885, before establishing Glenfiddich, Mr Grant travelled from Dufftown to Balmoral, searching for ‘inspiration and opportunity’.
In a bid to recreate that epic journey, Mr Thomson and his group of runners will traverse some of Scotland’s most remote land over the course of two days beginning on July 31st.
Setting off from Braemar, crossing two munros, and finishing with a stay at the Glenfiddich distillery in Dufftown, the trek will help raise funds for Protect Our Winters, an environmental charity dedicated to helping outdoor people become climate advocates.
Mr Thomson said: “This adventure will create a lasting impression on the entrants, bringing together all the vales Glenfiddich and Protect Our Winters share, as well as promoting health and wellbeing within the industry. The love of the outdoors, challenge of the landscape and the luxury destination of the distillery creates a memorable occasion for all.”
Donations can be made via Mark’s Just Giving page to support the runners and their cause. A target of £2.5k has been set by the brand and for every donation made William Grant & Sons will match it.
Those interested can follow Thomson and team via his Instagram page @singlemaltmark where he will be documenting the full journey.
