Lychee liqueur hops aboard the ‘Barbie-core’ bandwagon

Raise a rosy-hued glass to the new Barbie film and don’t just think pink; drink pink…but maybe stay off the roller skates!

PINK is the colour of summer 2023, driven by anticipation for Greta Gerwig’s ‘Barbie’ movie – and De Kuyper reckons that its Kwai Feh Lychee Liqueur is right on trend.

Distributed by Amber Beverage UK, Kwai Feh Lychee Liqueur (20% ABV) is described as a ‘seriously good’ liquid, renowned by bartenders for its exquisite flavour in cocktails. But as a thoroughly pink drink, it is also well-placed to embrace the ‘Barbie-core’ aesthetic for summer 2023.

Amber Bev predicts that pink drinks will be popular with both the Millennial and Boomer demographics, nostalgic for the toy icon of their youths, making Kwai Feh a must-stock for Barbie-themed cocktails around the film’s launch later this month.

One suggested Barbie-core riff on the margarita is the Kwai Feh Pink Senorita, mixing the liqueur with Tequila, Triple sec, lemon juice and Pink Lemonade.