Molson Coors’ has unveiled the next stage of its multi-million-pound ‘Keep It Fresh’ campaign with the launch of a brand-new TV ad.
Molson Coors continues to be one of the top ten lagers in GB. The ongoing campaign takes inspiration from the beer’s Rocky Mountains heritage to celebrate ‘fresh perspectives’ – with the key message being ‘we do things differently on the mountain’.
The brand-new thirty-second TV ad airing from today (7th July), features a group of friends on their way to a party when the main character orders a fresh ride for them – a pack of CGI-generated bears.
More practically, the ad highlights Coors’ unique on-pack thermochromic ink, which turns the mountain peaks on all Coors bottles and cans blue when the beer is cold enough to drink.
Shorter versions of the new TV ad will also run across Channel 4 through Coors’ high-profile ‘Comedy on 4’ sponsorship.
Coors marketing controller at Molson Coors, Abigail Spencer, said: “Building on the success of the Coors brand and our previous multi-million-pound ‘Keep It Fresh’ campaign, this leans into sociability and togetherness, and represents a significant investment into the premium beer category.
“The campaign is not just about cold beer, it’s an attitude – with fresh thinking and behaviour focussed on doing things differently, just like we do at Coors.
“Our latest activity will keep Coors’ Mountain cold refreshment front of mind with consumers and help our customers to drive sales in-store over the summer.”
The new TV ad can be viewed here.
