PREMIUM hotels marketing consortium, PoB, has launched a new concept in ‘slow travel’ that encourages guests to link visits to its venues into longer breaks around the UK.
Coming in at the very top end of UK hospitality, PoB – recently rebranded from Pride of Britain – has nine independently-owned Scottish venues on its books: Edinburgh’s Prestonfield House and Leith’s floating hotel, Fingal; Ayrshire’s Glenapp Castle; The Fife Arms in Ballater; Dunblane’s Cromlix; Appin’s Airds Hotel and Restaurant; The Torridon in Wester Ross; Ness Walk in Inverness; and west coast cruise ship, the Hebridean Princess.
South of the Border, PoB represents 45 venues of a similarly high standard, from the Lake District to the Channel Islands.
Now under the leadership of CEO Kalindi Juneja, the consortium has introduced PoB Breaks, in partnership with Porsche, whereby visits to these venues can be strung together via a single booking mechanism on the PoB website, either in a selection of curated routes highlighting particular parts of the country, or customised to suit each travelling party’s preferences.
Aimed squarely at affluent ‘bucket list’ travellers, the resultant packages will offer leisurely and luxurious breaks, immersed in local colour while standing apart from the more hectic parts of the tourist trail.
Ms Juneja commented: “We are delighted to launch PoB Breaks which has been a labour of love and passion. Inspired by slow travel, this new series of travel breaks allows guests to relax and enjoy the slower pace of life.
“From intimate picnics in a secluded garden to lazy afternoons on a Cornish beach, the joy of slow travel can be enjoyed all year round at our hotels. These breaks are born out of demand from many desiring a mindful holiday, so we want to ensure we offer something new and fresh for those visiting both from home and abroad.”
Within PoB’s roster there is something for everyone – foodies, spa lovers, culture vultures, or those who want to get active in the great outdoors. The redesigned PoB website includes information on which of these preferences each break may be suitable for, what they must pack, and when may be ideal to travel. The suggested itineraries can be followed in full or in segments guests find most appealing, adding individual ideas to make up their perfect road trip.
The roots of PoB can be traced back to 1982, when a group of hoteliers joined forces to create an iconic British hotel collection, led by then-industry titan, Gerald Milsom.
Ms Juneja added: “The beauty of the collection then and now remains the celebration of individuality and championing the independent spirit of our hotels.”
To learn more about PoB Breaks visit pobhotels.com/breaks