Scotch Whisky Experience prepares for ‘immersive’ tour launch this summer

Susan and Ellie with the new plans for the visitor experience opening in July

WORK is nearing completion on the enhanced tour at The Scotch Whisky Experience, located at the top of Edinburgh’s Royal Mile.

Considered one of Edinburgh’s five-star attractions, the Experience has hosted a global audience of some 8.5 million visitors over the last 35 years. Now, following an investment of £3 million, its new tour is expected to launch in July. 

Chief Executive Susan Morrison said: “It has been so exciting to see the development of our new immersive visitor experience and we cannot wait to share it. This unusual technology and our brilliant team of guides will lead visitors through the distilling process using a unique method of storytelling.”

The new tour promises to take visitors on a journey through Scotland’s rich traditions and natural heritage. As well as learning about the distilling process, the experience will give visitors an appreciation of the importance wood has on the character and flavour of Scotch.

Experience staff will shortly begin their training with the new technology. Senior visitor assistant Ellie Nichols said: “Working at The Scotch Whisky Experience sparks joy and I love teaching people about whisky.  I can’t wait to spark the same joy in our visitors.

“This new, completely immersive, experience is going to capture their attention from the minute they step through the doors. This is such a unique place, and I can’t wait to be part of the future of The Scotch Whisky Experience.”

As well as tours and tastings, SWE guests can purchase whisky and souvenirs in its shop or enjoy a meal at the Amber Restaurant & Whisky Bar. 

It is also home to one of the largest whisky collections in the world – The Diageo Claive Vidiz Scotch Whisky Collection. The Experience is available in 20 languages and is fully wheelchair accessible.


Chief Executive Susan Morrison and senior visitor assistant Ellie Nichols discuss the new tour at The Scotch Whisky Experience.