OVER 4.5 million bottles of Kopparberg’s best-selling ciders will go on sale this summer bearing labels designed by university student, Paulina Grönlund.
Paulina, of London’s Ravensbourne University, has been named as the 2023 winner of Kopparberg’s annual Limited-Edition design competition, topping entries by 200 other students.
As part of Kopparberg’s mission to champion the UK’s independent creatives, the cider giant invited Ravensbourne University students to create and submit limited-edition label designs for its bestselling flavours Strawberry & Lime, Mixed Fruit, and Pear.
In return for her winning designs, Paulina will also get her university fees paid for a full year, as well as an internship at one of London’s most prestigious creative advertising agencies, Neverland.
Koppargerg said that 25-year-old Paulina, who is studying for a bachelor’s degree in Illustration for Communication, won for her ‘free-spirited, punk-inspired’ designs, which the judges said brought to life the brand’s ‘Free to Be’ attitude.
Paulina said: “The ‘free to be’ concept really resonated with me since it’s been the way I’ve lived for a very long time, and I have spent the last couple of years exploring the world and enjoying all that mother nature has to offer.
“This proved a rich source of inspiration for my designs which feature bright, fruity embellishments, while the characters represent the joy of the ‘free to be’ spirit. I am absolutely over the moon to have won the competition and I can’t wait to see my designs in stores!”
Head of Marketing at Kopparberg, Rob Salvesen, said: “We fell in love with Paulina’s designs instantly, they embody the raw creativity and freedom that we stand for as a brand.
“Paulina took us back to the first time Kopparberg landed in the UK, exciting, unique, bold and an absolute first of its kind, and we are delighted to showcase Paulina’s designs across millions of bottles across the UK this summer.
“Kopparberg is committed to championing independent creatives and the opportunity to give back to the people who make our brand the success it is today. We are proud to share our platform for emerging talents to have a voice and wish Paulina huge congratulations as the winner of the 2023 Limited Edition Bottle competition.”
