The Stillhouse Podcast unearths opportunities for dark spirits

Edrington UK’s new online series – The Stillhouse Podcast – now has six episodes available to download and enjoy.

Hosted by UK spirits expert, Becky Paskin, there will be nine episodes in this first series, all featuring guest appearances from key figures at the heart of the drinks and hospitality industry, in engaging conversations centred around the value and opportunities of the dark spirits category.

The Stillhouse has set out to inspire growth through conversations around consumers, serves and occasions. Each of the nine episodes focusses on the nine growth drivers identified in Edrington UK’s Category Vision, and provides a forum for education and conversation around category growth through ‘more people, more often and for more’.

The podcast offers digestible advice and tips from those at the coalface, to inspire businesses across the on- and off-trade.

Jamie Campbell and Lauren Anderson appeared as guests at the series’ launch

Fiona Alder, Head of Portfolio and Planning at Edrington UK, said the company was delighted to be part of the The Stillhouse Podcast in partnership with Becky Paskin, who had brought a wealth of category knowledge and passion for making dark spirits accessible to all.

“At Edrington UK, we continue to invest heavily in understanding consumers, shoppers, and customers. Our aim is to support businesses across the on and off-trade to unlock the dark spirits category by showcasing the opportunities for incremental category value. As leaders in the dark spirit category, we wanted to be the ones to ignite and be at the centre of the dark spirit conversation; this podcast series is the perfect format for this.”

Anna Sebastian and David Miles

Ms Paskin commented: “Over recent years, we have seen consumers rapidly adapt to discover varied and new ways to enjoy dark spirits in and out-of-home and it’s time to take a deep dive into what’s driving this and how we can drive this further value.

“I’m delighted that Edrington UK asked me to host The Stillhouse Podcast – a platform, or home as you will, to shine a light on the category and create a welcoming space for real conversations with industry leaders.”

Download episodes of The Stillhouse Podcast from Spotify and iTunes, and follow @thestillhousepodcast to keep up to date with the episodes yet to come.