ACTOR and UNICEF Goodwill Ambassador Orlando Bloom has been named as the new brand ambassador for Molson Coors’ Staropramen beer.
The move is intended to build upon the Prague brand’s more than 9% value sales growth in the UK on-trade over the last year.
Bloom, who has several big movie projects in production, and will forever be known for his star turns in the Lord of the Rings trilogy and the Pirates of the Caribbean series, will be featured in a new Staropramen TV ad this year.
The new ad, set in Prague, will feature Bloom explaining his links to the city, and how its discerning beer culture emerged. The television spot and supporting ATL, media and social media activity will focus on the 150-year history of Staropramen, continuing its award-winning ‘Brewed by Experts, for Experts’ campaign.
Bloom commented: “I’m really happy to be representing such a quality product like Staropramen. I think it’s important to partner with brands that practice what they preach. The team at Staropramen talk about quality and expertise a lot and, when it comes down to it, this is a great-tasting beer, brewed by some incredibly talented people.
“I fell in love with Prague when I lived and worked there for a few years. It’s a wonderful city filled with amazing people but they’re a tough crowd to please when it comes to beer. Staropramen has been catering to this discerning audience for well over a century, which tells you just how good it is.”
Beer Brands Director for EMEA APAC at Molson Coors, Debbie Mack, said: “Orlando is the perfect partner for Staropramen – he is a master of his trade, just like our brew masters, and has a special affinity with Prague having lived there for several years. He knows the city, the culture and, importantly, he knows how seriously the people there take their beer.
“Prague is home to some of the world’s finest expert brewers and is one of the most discerning and hard-to-please beer cultures in the world. This campaign and our partnership with Orlando is a celebration of Staropramen’s birthplace and our beer’s relationship with those who appreciate expertise.”
