Consumers will be encouraged to explore ‘the diversity of ciders’ produced in the UK during the first ever British Cider Week, scheduled to run from 14th to 23rd April.
Cider makers up and down the country will be taking part, from micro-businesses to household names, with events organised from the cider heartlands of the West Country and the apple gardens of Kent, to cutting edge urban cider works.
Martin Berkeley, founder of Pilton Cider, who is getting involved with the celebrations, said: “Spring is a fantastic time to be celebrating cider. When we’re all enjoying warmer weather, there’s no better time to enjoy the delights of this amazing drink.
“It’s the perfect opportunity for cider makers to come together and with one voice let the great British public know about the brilliant ciders that we produce in this country.”
Public Affairs Director of the National Association of Cider Makers, Mark Hopper, endsorsed the campaign: “The cider industry has such a rich heritage. We have producers who span generations, as well as newer cider makers entering this exciting world for the first time.
“With such a diverse range of cider styles to explore, with our first British Cider Week we’re looking to encourage consumers to delve more into cider, perhaps by purchasing a pint in their local pub or restaurant, picking up a style they haven’t tried before with their weekly shop, or taking part in some of the events and activities that our producers are going to be organising throughout the week.”
Producers participating include Pilton Cider, Sheppy’s Cider, Westons Cider, Thatchers Cider, Thistly Cross Cider, Ross Cider, Stones Cider, Olivers Cider and Perry, Somerset Cider Brandy, Little Pomona, Ross on Wye Cider and Greggs Pit Cider & Perry.
Mr Berkeley added: “This is a great opportunity for retailers and distributors, pubs and bars to showcase their cider range, perhaps by teaming up with their local producers to create some great consumer activities, such as cider festivals, special cider menus, or tastings.”
More information about events and those taking part can be found at https://britishciderweek.org.uk/
