Baileys makes a bid for Eurovision glory

THIS YEAR’S Eurovision Song Contest will take place in the UK ­– and ‘adult treat’ drinks brand Baileys has seized on the opportunity to be associated with the globally watched event.

Unveiling a three-year partnership with Eurovision, Baileys said it would be ‘drizzling a little deliciousness’ all over the competition’s ‘joyful, global celebration of inclusive and diverse cultures and communities’.

Scheduled to run from May 9th to 13th at the Liverpool Arena, Baileys will be prominent onsite at Eurovision and, it’s marketing team hopes, at song contest parties across the globe involving millions of music fans.

Global brand director Jennifer English said: “As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest. We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender.

“Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.”

Executive Supervisor for the Eurovision Song Contest, Martin Österdahl, added: “The Eurovision Song Contest is the world’s biggest live music event, loved by millions across the globe. It’s exciting, therefore, to partner with the world’s most loved spirits brand, Baileys. This year’s Contest is set to be both special and spectacular. We look forward to welcome Baileys to the celebrations and invite everyone to join in and be United by Music in May.”