Quality in the spotlight at next month’s In Drinks event

man pouring whisky

LOW and no-alcohol drinks, craft spirits and quality beers will be among the offerings at the In Drinks trade show next month.

Running on 8th and 9th March to coincide with ScotHot, In Drinks will feature a packed programme of debates and advice around Scotland’s dynamic drinks industry, as well as the chance to sample a wide range of quality beers, wines and spirits.

Via a partnership with mindful drinking initiative Club Soda, there will be an area dedicated to the fast-growing low and no-alcohol sector.

Host Laura Willoughby will host a series of debates on the best ways to integrate a low and no offer into premises and alcohol-free beer brand Lucky Saint will also be present with a feature build within the space.

On the full-strength beer side, In Drinks will host brewers including Innis & Gunn, Heineken, Asahi, Carlsberg, Tennent’s. Cold Town and Williams Brothers, while the spirits side will be well represented by names such as Fidra Gin, North Uist Distillery, Dark Art and Glaswegin, as well as international brands such as Molinari, Whitley Neill and Disaronno.

As befits a Scottish drinks show, Scotch whisky will be a particular focus at In Drinks, with sampling available at a number of exhibitor stands.

Producers include Glenallachie, Glasgow Distillery, NcNean and Wemyss Family Spirits.
Hannah Alexander, head of marketing at Wemyss Family Spirits, said: “We are delighted to bring our award-winning portfolio of Scottish spirits to In Drinks. Each product is uniquely spirited in their own way, so we are thrilled to showcase these in front of customers present and new at the first-of-its-kind exhibition in Glasgow.

“Our team are very excited to share their passion at our stand.”

For visitors looking to enjoy a drink while networking with peers, wholesaler Inverarity Morton will have you covered.

The business will be hosting a feature bar and social space at the event, showcasing a number of its premium product lines and with a range of brand-led bar sessions.

“Bringing a new, independent, all category drinks show to Glasgow is a great idea and it will give drinks brands an opportunity to work some interest in their latest products,” said Inverarity sales director, Steve Annand.

“As the leading distributor in Scotland, we will be featuring some of our major brands, hosting some special events and taking the chance to network at the full show along with our industry colleagues.”

Finally, business and entertainment will converge when In Drinks Catalyst, a new national accelerator programme for start-up drinks brands, comes to a conclusion.

The Dragons Den-style competition will see ten finalists pitch their businesses to the show audience for the chance to win a year’s worth of business mentoring and corporate advice as well as introductions to those all-important wholesalers and buyers.

Andrew Walker, partner in the corporate team of Morton Fraser – a sponsor of In Drinks Catalyst, said: “The drinks sector in this country has a global reputation unmatched for quality, craft and innovation.

“Its produce is the lifeblood of our culture as well as making a phenomenal contribution to our economy.

“Our support for the inaugural In Drinks Catalyst awards is driven by our belief that there are inspirational, fresh-thinking entrepreneurs out there ready to be part of the sector’s story and to grasp the opportunity to take their business to the next level.”

For more information or to register for a ticket visit in-drinks.com