A vivid new approach from Wemyss Malts

INDEPENDENT, family-owned Wemyss Malts has given its core range a new look.

The new designs are part of the brand’s “vivid expressions in whisky” campaign with marketing activity planned for the coming twelve months.

The collection is made up of three expressions: The Hive, Spice King and Peat Chimney.

Founder, William Wemyss, said: “The launch of our new positioning for Wemyss Malts signals the start of an exciting new chapter for the brand as we continue our global growth trajectory both in existing markets, such as Europe and Asia, and emerging territories including the US and Canada.

“Opening up an artful world of bold flavour, our core collection offers versatility of serve to suit the moment for both the whisky curious and aficionados alike.

“As whisky curators Wemyss Malts go beyond the familiar territories of region, age and finish to meticulously create exceptional spirits that open up a world of bold flavour.”

The new look expressions are available in the UK, US, Canada, Asia and Europe from this month with an ABV of 46%.