INFLUENTIAL K-Pop musician LISA has collaborated with Chivas on a specially packaged edition of its iconic Chivas 18 whisky blend.
Like 25-year-old LISA, Chivas 18 made its debut in 1997, which is possibly why the internationally famed star was earlier this year announced as the first female face of the brand in Asia.
The Chivas 18 collaboration showcases LISA’s creativity and personality, with splashes of bold blue and hot pink featuring across the design, completed with the addition of the star’s signature in a striking neon font.
LISA’s other influence on the design – and a major point in collectability for fans – is a detachable 18-karat gold plated logo charm. At the same time, the Chivas Luckenbooth is also given a LISA makeover, sharing centre-stage with her trademark star logo across the bottle’s outer box.
Another facet of the ongoing collaboration between Chivas and LISA is a specially tailored cocktail recipe – ‘Pink Spice’ – developed by the brand in partnership with the musician, blending in notes of tea, citrus and spice inspired by the star’s Asian heritage.
LISA commented: “I had so much fun working with the team at Chivas on this limited edition bottle. The bottle is typical LISA – bright, bold, and unique – and I’m so excited for everyone to finally see it. It is amazing to now have my own bottle – and cocktail too!”
The collaboration with LISA comes under Chivas’ global ‘I Rise, We Rise’ platform which sees the brand ‘celebrate and elevate’ the next generation of hustlers who are forging their own paths to success.
Chivas global marketing director, Nick Blacknell said: “As we continue to elevate Chivas for a new generation, it is important that we collaborate with people who represent this new generation of whisky drinkers.
“Our partnership with LISA resonates with people across several passion points – whether that’s fashion or music – and brings a convention-breaking, contemporary cool to the world of Scotch whisky.
“It was a natural next step in our collaboration with LISA to add her flair to one of our most prestigious blends, bringing to life the bold attitude that both Chivas and LISA share. With this limited edition launch, we are offering fans a taste of the creativity and innovation behind the partnership, and we look forward to seeing how people react to it.”
