A sense of adventure

Doom Bar

MOLSON Coors is giving beer drinkers across the UK the chance to win a campervan holiday as part of a summer promotion.

The campaign, running in pubs across the country, will see consumers given a scratch card when they purchase a pint of the company’s Doom Bar ale in a participating venue.

If the card reveals four matching symbols, the customer wins a week’s campervan hire for two people as well as a £200 activities voucher, two outdoor jackets and a rucksack.

The company claims 700,000 other prizes are also up for grabs, including electric mountain bikes, rucksacks, ceramic grills and gift cards for outdoor retailers.

The promotion will be supported by point of sale materials for participating outlets.

“Our home in Cornwall inspires everything about the way we brew and our culture at Sharp’s, and our new campaign aims to capture the sense of adventure that the region is renowned for,” said James Nicholls, marketing controller for Sharp’s Brewery at Molson Coors.

“As venues look forward to a busy summer period without restriction, our giveaway will help them to attract more customers with the biggest amber ale on the market.”

The promotion forms part of the brand’s #InYourElement campaign, which encourages people to try new experiences.

It is running across out of home sites as well as on social media and video-on-demand.