Draught launch from Kopparberg

KOPPARBERG is introducing its flagship Strawberry & Lime cider on draught in the on-trade.

New fonts have been designed to have a strong visual appeal on the bar, as well as containing what the company described as “cutting edge insulation tech” to ensure the liquid is poured at the optimum temperature.

Kopparberg claims its Strawberry & Lime cider is currently the best-selling bottled fruit cider in both the on and off-trade.

Rob Salvesen, head of marketing at Kopparberg, said: “We are incredibly excited to launch our brand new industry-leading draught fonts in time for summer.

“New fonts will not only drive increased stand-out at busy bars up and down the country, but cutting-edge insulation tech will ensure Kopparberg drinkers have the same deliciously fruity and refreshing drinking experience wherever they may be.

“With consumer demand for fruit cider draught options on the rise, we aim to translate the success of Strawberry & Lime packaged and translate this through to draught. Kopparberg’s Strawberry & Lime draught is the perfect option for customers and consumers alike this summer.”