Host of new features as Inverarity Morton event returns
INVERARITY Morton is set to host its flagship wine tasting event, Explore.Taste.Love, in Edinburgh later this month.
Ahead of the event, Inverarity Morton’s sales director Steve Annand gave SLTN the lowdown on what attendees can expect.
Q: Where and when is the event taking place?
A: Two years since our last tasting we are delighted to announce the return of our flagship wine event, Explore.Taste.Love 2022, to Edinburgh’s Assembly Rooms on Wednesday 23rd March 2022 from 11am to 4pm.
The event is open to current customers looking to review and develop their wine lists and new customers interested in experiencing the extensive, exclusive range of wines on show from our partner producers.
Q: What can people expect from the event?
A: The Explore.Taste.Love event will see over 50 producers from around the world showing over 350 wines.
The tasting is a great opportunity to taste new wines, speak to producers and curate a wine list that’s right for your venue.
Our expert account team will be on hand to advise on current trends, suggest new wines and highlight areas of potential risk caused by poor growing seasons or shortages.
Q: What are the stand-out features at this year’s event?
A: Inverarity Morton is delighted to welcome chef Gary Maclean, Scotland’s National Chef, who will undertake two Scottish Seafood Masterclasses with wines matched by Guy Chatfield, Inverarity Morton’s wine brand manager.
A new innovation zone will give customers an opportunity to trial our new draught wine offering from Sustainable Wine Solutions. We will also be showcasing a number of new varietals from Sea Change, our ethically-sourced eco-friendly wines.
Attendees on the day will be able to enjoy a choice of complimentary lunch options created by the innovative team at Insomnia bar with a glass of matched wine from the Inverarity Morton portfolio.
Q: Anything else people should know about the event?
A: We will follow all the necessary government COVID guidelines and protocols at the time of the event to ensure Explore.Taste.Love 2022 is a safe and enjoyable experience for customers, suppliers and our team.
Q: What are the current and emerging trends in wine?
A: The desire for natural wine continues to grow as well as low/zero sulphur, minimum intervention wines. Premiumisation – consumers are drinking less but drinking better quality. With severely short harvests and resulting cost increases in classic French regions like Burgundy and Champagne, operators are searching for replacements in the emerging wine producing regions of countries like Croatia and Slovakia and from lesser-known regions in established countries – an example would be Franciacorta from Lombardy in Italy.
The Inverarity Morton team can fulfil both the business consultant and the traditional sales person role for our customers.
In addition, we have a very able and creative support team who can be brought in to lend that additional level of specialist knowledge to your staff through training, advice on specific parts of your wine list or to create bespoke events to thrill your customers.
