THE firm behind blended malt whisky Naked Malt is giving people the chance to win the “staycation of a lifetime” as part of a new competition.
The global ‘Live Naked Experience’ competition invites people to take part in an interactive online quiz designed to uncover their “perfect Live Naked experience”. The winner of the competition, which closes on 28th November, will receive a staycation “tailored to their personality” for them and three friends.
To mark the competition launch, the brand, which is part of the Edrington stable, partnered with UK travel blogger, Sian Anna Lewis (The Girl Outdoors), who kicked off the competition on the Isle of Skye.
Elaine Miller, global head of marketing for Naked Malt, said: “We wanted to showcase Naked Malt beyond the bottle and the Live Naked experience encapsulates what the brand ethos is all about – getting back to your true self.
“We celebrate the fresh perspective freedom can bring, and believe doing things differently can lead to greater connections, new discoveries and better experiences.”