Stripping away the old name

EDRINGTON has renamed its Naked Grouse whisky Naked Malt in order to stress the brand’s positioning as a quality blended malt.

The name change has been accompanied by a redesigned bottle which features a first-fill sherry cask and a signature from Naked Malt master blender Diane Stuart.

Naked Grouse was introduced in 2011 as a blended Scotch (ie containing a mixture of single malt and grain whiskies). In 2017 it became a blended malt (a blend of single malts with no grain whisky).

Edrington said there will be no change to the recipe of Naked Malt.

The 40% ABV whisky contains single malts including The Macallan, Highland Park and Glenrothes, which are blended together and then extra-matured for at least six months in first-fill Oloroso sherry casks.

The new name and bottle design will be available from July.