The name change has been accompanied by a redesigned bottle which features a first-fill sherry cask and a signature from Naked Malt master blender Diane Stuart.
Naked Grouse was introduced in 2011 as a blended Scotch (ie containing a mixture of single malt and grain whiskies). In 2017 it became a blended malt (a blend of single malts with no grain whisky).
Edrington said there will be no change to the recipe of Naked Malt.
The 40% ABV whisky contains single malts including The Macallan, Highland Park and Glenrothes, which are blended together and then extra-matured for at least six months in first-fill Oloroso sherry casks.
The new name and bottle design will be available from July.