MOLSON Coors, the company behind brands including Carling, Blue Moon and Rekorderlig, is trialling low-carbon glass bottles in the UK as the company looks to reduce its carbon emissions.
Two million of the bottles have been launched in the UK for the company’s Staropramen brand. They have been produced using 100% cullet – recycled or glass waste – and were made using renewable and sustainable biofuels in the production process, which the company said reduces the carbon footprint of each bottle by 90%. The bottles were produced for the company by botting partner Encirc and form part of the brewer’s wider aim of reducing its carbon emissions across the globe by 50% by 2025.
“Sustainable packaging solutions form a core part of our imprint sustainability goals and our global aim to reduce carbon emissions from our direct operations by 50% by 2025,” said Fraser Thomson, operations director at Molson Coors.
“This trial is a major step for us in reducing the carbon footprint of our much-loved products, and we look forward to continuing to explore how we can implement this across our wider portfolio on a larger scale in the future.”