ART, creativity and a single ‘mad’ idea are the inspiration behind the new branding and marketing campaign for gin brand Martin Miller’s.
The gin, created in 1999 and produced in England using spring water from Iceland, has received a facelift this month, with the new-look packaging drawing inspiration from the Surrealist movement.
The new branding features prominently on a new Martin Miller’s website and will also be incorporated in upcoming marketing activity which celebrates the brand’s journey ‘From Madness To Genius’.
In addition to social media marketing, the brand has also been named as the exclusive drinks partner of the Affordable Online Art Fair, which takes place between 12th March and 5th April.
“We are very excited about the roll out of the global new positioning here in the UK,” said Jamie Stewart, country manager for UK and Ireland at Martin Miller’s.
“After the events of 2020, the digital sphere is more important than ever, and the stand-out new visuals, coupled with a new website and fresh social media strategy will only strengthen our brand online.
“At the same time, the art and creativity platform and the partnership with the Affordable Art Fair will give us an opportunity to engage with new discerning customers and to develop some exciting concepts for our valued partners, who we are keen to support now more than ever.”