IAN Macleod Distillers is celebrating the addition of the first flavoured rum to its portfolio with the installation of a pop-up rum shack on Camusdarach beach on Scotland’s west coast.
Rum cocktails for tourists and locals will be on offer at the beach bar on Saturday, September 19, from 1pm until 4pm, to mark the launch.
Bottled at 37.5% ABV, Langs Banana Rum, which was first imported to the UK in 1861 and whose original recipe took the top prize at the Edinburgh International Exhibition in 1886, is said to combine “natural ripe banana with hints of toffee and authentic tropical fruity and earthy aromas” and is best served over ice or in rum cocktails.
Barbara Turing, innovation manager at Ian Macleod Distillers, said: “The rum boom continues to grow and is showing no signs of slowing down. Consumers are increasingly seeing rum as a category in which they can find exciting and sophisticated drinking experiences, so we felt this is the right time to revive a brand that fits perfectly with these trends.
“Our rum benefits from the best of both countries; the finest rum from Jamaica infused with natural banana flavour in Scotland. Since we’re all enjoying some late summer sun, it really is the perfect opportunity to enjoy liquid sunshine in a bottle.”
Neil Boyd, UK managing director of Ian Macleod Distillers, said: “At Ian Macleod Distillers, we’re continually looking at trends and listening to our customers and consumers, which is why we’re thrilled to announce the relaunch of Langs Jamaican Rum, a classic from the 1860s.
“This fresh, disruptive addition to the rum category couldn’t have come at a better time, and we’re confident our customers will be just as excited about this release as we are.”