Tennent’s enhances its online ordering

TENNENT’S is gearing up for the reopening of the on-trade with an expansion of its online ordering system, Tennent’s Direct.

The new, expanded version of the site includes additional features such an increased filters and favourites to help licensees find items quicker, as well as suggestions based on previous purchases.

The revamped service also incorporates the My Tennent’s platform, which customers can use to access a range of advice including information on financial support and guidance on training and dispense.

Trade customers are also be able to pay invoices and view credit balances on the site.

The revamped Tennent’s Direct is one of several digital developments from Tennent’s in recent weeks. The brewer and wholesaler has also introduced a mobile CRM platform for its account managers that allows them to access customer information on the move and introduced the Local app, which provides independent pubs with an online platform to connect with their own customers and offer services such as delivery or click-and-collect.

Tennent’s managing director, Kenny Gray, said: “Covid-19 has had a huge impact on Scotland’s hospitality industry and we have focused our efforts on how we can best support the on-trade. Now as thoughts turn to reopening, we are once again looking at the role we can play and are pleased to be able to offer our new Tennent’s Direct platform in time for recommencement of the trade. We appreciate this will be a busy time for operators and all existing Tennent’s Direct customers will automatically migrate over to the new platform.

“There will be lots for our customers to think about as they prepare to reopen and the addition of the new platform will make ordering easier but will also ensure they have key information and advice in one accessible place. This is in addition to our account managers and customer service team who are on-hand to answer any questions.

“With the industry looking forward to reopening, we are once again working closely with our customers on the steps required to prepare for the recommencement and with brewing underway at Wellpark, we’re ready to supply Scotland’s on-trade with fresh beer when the government confirms it is safe for outlets to reopen.”