Digital training from BT Sport

BT Sport is set to launch a series of free webinars for hospitality businesses as they prepare to reopen.

Three live sessions on the BT Business YouTube page will cover online visibility, tips for social media and how to enhance a business website.

The first session, ‘Get your business visible online’, will take place at 11.30am on Monday, June 22, with the second session, ‘Social media 101’, taking place at the same time on Wednesday June 24 and the third, ‘how to build and enhance your website’, at 11.30am on Thursday June 25.

The webinars will be followed by a series of short videos on the BT website, covering further promotional tips as well as the best ways for venues to communicate the safety measures they have introduced to protect against COVID-19.

In addition to the free-to-access content, BT Sport subscribers will be able to book one-to-one digital training sessions with the BT Sport team.

Bruce Cuthbert, director of commercial customers at BT Sport, said: “The past few months have been unprecedented in terms of the challenges facing the on-trade. We have seen some fantastic examples of businesses adapting, supporting communities and making the best of an extremely difficulty time.

“As we exit lockdown, we want to offer our support to customers and the wider industry by giving them access to free digital skills training and support. Designed specifically for the hospitality industry we will show how our customers can use digital platforms to reconnect with their customers and communities and address some of the COVID-19 related concerns customers might have, allowing them to focus on delivering the brilliant customer experiences that we have all missed.”