BREWDOG has launched a new initiative to support independent bars, pubs and bottle shops with the challenges of reopening as lockdown measures begin to ease.
Initially open to the first 500 applications received, The BrewDog Kickstart Collective will provide venues with a supply of Brewdog beer worth £250; access to Brewdog’s plans and research on how to safely reopen venues under potential social distancing guidelines – this includes advice from health and safety consultants Food Alert, employment law firm Citation HR and marketing company Supersonic Inc; access to Brewdog’s online beer training sessions; visibility on Brewdog’s website; and an invitation to a live webinar with Brewdog’s chief operating officer, David McDowall. The scheme will also provide team members from each venue with discount cards to use in Brewdog bars.
Glasgow venues including Bloc and Barrowlands and The Tolbooth Pub in Ellon have already signed up to the initiative.
David McDowall said: “Across the country businesses are fighting to survive during this crisis. Nowhere is this impact being felt more than in small independent businesses. At BrewDog, we have supported independent bars and pubs in the hospitality sector since day one, and just as importantly, we are very grateful for how those businesses supported us as we grew over the years. We hope that, in some small way, this programme of support will give some of them a better chance of surviving, and in turn help protect the diverse, unique and creative hospitality industry in the UK, that we are so proud to be a part of.”
Click here to register your venue for the initiative: https://www.brewdog.com/uk/kickstartcollective.
