CAMRA launches digital drinks menu platform

Man using mobile phone

AN online platform allowing pubs and bars to create a drinks menu for customers to order from during the lockdown period has been set up by consumer group CAMRA (the Campaign for Real Ale).

The Brew2You app launches on May 6 and CAMRA is encouraging venues to sign up to the platform ahead of its launch date to ensure optimum usage.

To use the site – which has been backed by Cask Marque and the Society of Independent Brewers (SIBA) – operators must register at and pay £2 per month for use of the payment platform, Stripe. Venues will receive the full payment for drinks orders placed by consumers and CAMRA said it will not charge a commission to suppliers for use.

Nik Antona, national chairman of CAMRA, said: “The Brew2You app is the next logical step in CAMRA’s Pulling Together campaign, launched with SIBA and Crowdfunder to support the industry during this difficult time.

“We already have 2000 breweries, pubs and cideries listed as offering takeaway or delivery services so that consumers can support local businesses during lockdown, but it is still a multi-step process to then go on and order beer. The Brew2You app brings all of this great work onto one platform so that users can not only search for but also order their favourite drink with just a click of the button.”

Paul Nunny, director of Cask Marque, said: “Many pubs have responded to the challenge to help their communities and this app makes it easy for the two to work closer together. The app gives pubs a single platform to promote their offering.”