Brewdog looks to tomorrow

SCOTTISH brewer and bars group, Brewdog, has unveiled a new branding and manifesto as the company looks to promote sustainability in brewing.

The ‘Brewdog Tomorrow’ initiative is based on a six-point plan, which includes using more recycled cans for its packaging, distilling “imperfect” beer to create vodka and investing an additional £1 million each year to support research and initiatives that help the wider brewing industry to become more sustainable.

Co-founder James Watt said Brewdog “may have grown up a bit, but our underdog spirit is as alive as ever”.

“We want to make sure that we’re working to inspire a new kind of business, with sustainability at its core,” said Watt.

“Real change takes time. But just because change doesn’t happen overnight, doesn’t mean it can’t – if not now when? BrewDog Tomorrow is our commitment to continuously raising the bar and setting a new standard for beer and business.”

The company’s six point plan includes: Cans for Equity: the brewer has pledged that anyone providing it with 50 empty beer cans will earn a place in its Equity for Punks crowdfunding scheme; Indie Trash Cans: a commitment to recycling old cans from any brand to package its own beers; Once Beer Vodka: Brewdog will distil beer it has produced that “misses their industry-leading quality standards” to create vodka in order to reduce wastage; DIY Dog: new homebrew kits for fans to brew at home, cutting down transport miles; Brewdog Freehouse: the business will continue to make its recipes available online; and Tomorrow Fund: a pledge to invest £1 million a year to support research into sustainable brewing practices.