EDINBURGH Gin is to make its TV debut as part of the largest scale advertising campaign for the brand to date.
The ‘Filled with Wonder’ campaign first aired on Channel 4 during the ad break of First Dates on Tuesday (December 3) and featured a special animated branded introduction.
The ad was also projected against Edinburgh venue, The Dome, at 6pm, ahead of the TV appearance.
The “dreamlike” advert is set to the Frankie Valli song, The Night, and promotes the use of natural flavours in Edinburgh Gin’s Rhubard & Ginger gin. The 40-second long advert also invites consumers to uncover the rest of the range.
Neil Mowat, marketing director at Ian Macleod Distillers, which owns the gin brand, said: “We know how to make it (gin) brilliantly, no shortcuts, no exceptions. That means not only taking great care in what we do but also great joy too. So, beyond the very best distillation, we always add creativity and original thinking to the mix. Inventiveness is essential to Edinburgh Gin – and that’s the story our new campaign sets out to tell.
“The taste journey offered by our gin is exceptional – no other brand has our diversity of choice or intensity of natural flavouring, which means we are a must-have for any well-stocked bar.
“We plan on bringing the concept to life even further in the coming months, introducing moments of wonder to excite drinkers, from special events, to new partnerships.”