Beer Money crowdfunding scheme aims to raise £3m
INNIS & Gunn has unveiled ambitious plans to build what it claims will be largest major brewery in Edinburgh for over 150 years.
Releasing an artist’s impression of the brewery, planned for an as yet unspecified site in the capital, the brewer launched the Beer Money crowdfunding campaign, which aims to raise £3 million for the project.
Unveiling the plans, Dougal Gunn Sharp, founder and master brewer at Innis & Gunn, said:
“This is the opportunity of a lifetime – to be part of the project to build Edinburgh’s first large-scale brewery in over 150 years.
“By investing in Innis & Gunn Beer Money, you will be helping to create a new legacy for our brand and for brewing in Edinburgh, and Scotland, that will last a lifetime.
“Part of our strength as a business comes from the community of fans we’ve built across the globe, and this is the perfect chance for them to get involved and help us put Edinburgh back on the brewing map.”
He said that in 16 years of growth, the company has expanded into over 30 countries, adding: “There’s never been a better time to join us so why not put your money into something fun and buy a bit of our brewery.”
The launch of the brewery plans comes as Innis & Gunn ramps up activity across its beers and bars.
Earlier this year, the firm launched its biggest ever marketing campaign for its flagship beer The Original and its barrel-aged range.
The Original is said to represent around a quarter of the brewer’s volume and a third of its turnover.
Senior brand manager, David Moule, said: “We’re going to be celebrating our barrel-aged beers in many different ways.
“This campaign follows a hugely successful push we put behind our award-winning Lager in Glasgow, so we can’t wait to continue the positive momentum behind the Innis & Gunn brand.”
At the same time, the brewer refurbished its bars in Dundee, Edinburgh and Glasgow, rebranding them under the Brewery Taproom name.