Ellie Raeside of Tonic wins Jägermeister comp
AN Edinburgh bartender will receive a bespoke PR programme to help raise her profile after winning a UK-wide cocktail contest for Jägermeister.
Ellie Raeside of Tonic won the brand’s annual Meister Hunter competition after a two-day challenge in London.
The final of the competition challenged bartenders to create three separate drinks. The first would combine Jägermeister with fresh ingredients from Borough Market (each finalist was given £5 to spend on ingredients), while the second would be a recreation of the entrant’s cocktail from their regional heat. The final drink combined the herbal liqueur with an ice cream or sorbet flavour of their choosing.
Ellie won with her cocktails Dr Meister and When Life Gives You Lemons.
In addition to a dedicated PR programme, she received £3000 of prize money and has been inducted into Jägermeister’s Hubertus Circle network of bartenders.
Jägermeister’s UK brand ambassador, Florian Beuren, said: “This year we have been blown away by the competitors.
“This competition was designed to celebrate the versatility of Jägermeister and UK cocktail culture. We wanted to really challenge bartenders by getting them thinking outside of the bar and really honing in on their craft based on what they learned.
“We look forward to welcoming Ellie into the Hubertus Circle and continuing our relationship as there are more exciting times for the brand ahead.”
