2020 vision sees all eyes on gin growth


GIN is set to overtake vodka to become the biggest spirit category in the UK on-trade next year, according to William Grant & Sons’ Trending 2020 Report.

The claim, contained in the ninth edition of the drinks firm’s market report, found gin to be worth £2 billion in the UK on and off-trades.

In Scotland, gin sales are said to have risen 63% in value terms, outperforming the UK as a whole; while the value of malt whisky sold in Scotland is also said to have outpaced the UK.

And, premium spirits as a whole saw an 11% uplift in the Scottish on-trade.

Ifan Jenkins, marketing director at William Grant & Sons, said the figures “indicate a strong drinks market in Scotland”.