Hallowed be thy beer

trooper-day-of-the-dead-beerA CRAFT beer which features Iron Maiden’s iconic Eddie character is sporting a limited edition design in time for Halloween.

Inspired by Mexico’s Dia de los Muertos (Day of the Dead), Iron Maiden’s Eddie dons a traditional Dia de los Muertos appearance on Trooper’s label throughout October and November.

The beer’s design is said to be “perfectly timed” for Halloween, with the limited edition bottles available to the on-trade until the end of November.

The launch of Day of the Dead Trooper coincides with Iron Maiden’s sell-out Legacy of the Beast world tour.

Sam Kennerly, Trooper brand manager at parent firm Robinsons Brewery, said: “The Halloween opportunity in the UK keeps growing and we wanted to create something a little different this year to give Trooper fans and beer lovers something new to engage with.

“Iron Maiden has a huge fan base in Mexico, so to take inspiration from Dia de los Muertos and combine that with the iconic Eddie character felt like the perfect fit.”