EDEN Mill has become the official gin supplier to the SSE Hydro arena in Glasgow after inking a three-year deal.
The partnership sees the St Andrews distiller supply the arena with its range of Mixology RTD cocktails, which includes Basil Smash, Berry Bramble, Citrus Fizz and Love Bellini.
An Eden Mill branded bar has been installed on the concourse in the arena, while a further two Eden Mill bars, located in the Hydro Club, will also offer customers the firm’s Oak and Hop gins, alongside its Mixology range.
Paul Miller, co-founder of Eden Mill, said: “Eden Mill are known for being gin staples at festivals such as the Royal Highland Show and London’s Urban Food Festival, so it was only natural for us to move into Scotland’s home of live entertainment.
“We will be bringing some of the best and most popular gins and flavours to the SSE Hydro and are excited to serve our popular Mixology gin bottles, which are sure to be a hit with customers.”
Billy McFayden, director of finance and development at the SEC, said: “Bringing Eden Mill on board as a new partner is a fantastic opportunity for discerning gin and live entertainment fans alike. The partnership will provide an exceptional brand experience for all, and we look forward to working with Eden Mill.”
