Over 60 bars in Glasgow and Edinburgh are set for some monkeying around next week as William Grant & Sons holds a series of in-bar events to promote its Monkey Shoulder whisky brand.
The tour, which will hit 37 bars in the capital and 27 in Glasgow, takes place from Wednesday July 24 until Saturday July 27 and is aimed at driving advocacy with bartenders as well as connecting with customers.
The newly launched Monkey Shoulder Breakdown Service will be delivering the brand’s Lazy Old Fashioned and Boilermaker serves, amongst others, to trade staff during after-hours clean ups, while the brand’s S.W.A.T team will be bringing the tunes and special cocktail deals and free Show me the Monkey cocktails.
The Monkey Shoulder team will be armed with branded drinks trolleys fitted with DJ decks and will be calling the tunes and handing out free Cocktails at Glasgow’s Committee Room No 9 and Ghillie in Edinburgh on Saturday July 27 as well as helping to relaunch Browns brasserie in the capital on Thursday July 25.
In addition, the advocacy team will be taking over the bar at 4042 in Edinburgh on Friday July 26 with DJs, arcade games, a whisky vending machine and discounted Monkey Shoulder cocktails from 5pm to 3am.
John Wayte, Monkey Shoulder’s UK brand ambassador, said: “We can’t wait to shake things up and bring the fun with our epic Breakdown Service, S.W.A.T. and bar takeovers to help everyone feed their inner monkey.
“We are particularly excited for our Breakdown Service to support the legendary bar teams we love and respect; letting them put their feet up and have a drink on us, to say thank you for all their hard work.”
The other venues taking part are:
Glasgow:
- Thursday 25thJuly: Van Winkle, Boteco do Brasil, Maggie Mays, Bar 91, Bar Soba (Merchant City), The Amsterdam, Max’s
- Friday 26thJuly: Tingle, Tabac, Fault and Blame, The Howlin Wolf, Saint Jude’s, Bloc+, The Bunker, Tikki Bar, Slouch
- Saturday 27thJuly: King Tuts, Variety Bar, Broadcast, Box, Chinaski’s, Strip Joint, The Dirty Duchess, Bag O’ Nails, Record Factory
Edinburgh
- Wednesday 24th July: High Dive, McSorleys, Paradise Palms, Summerhall, The Abbey
- Thursday 25th July: Empress of Broughton Street, Jeremiah’s Taproom, Joseph Pearces, Kin, Nauticus, Nobles, Sofi’s Bar, The Brass Monkey, The Fly Half, Treacle, Woodland Creatures
- Friday 26th July: Akva, Bennet’s Bar, Burlington Bros Casting Agency, Harry’s Bar, Panda & Sons, The Beer Kitchen, The Black Cat, The Blackbird, The Raging Bull
- Saturday 27th July: 99 Hanover, Bramble, Hoot the Redeemer, Nightcap, Tonic, 52 Canoes, Cold Town House, Dragonfly, Holyrood 9a, OX184
