COCA-Cola European Partners (CCEP) is aiming to turn consumers to the dark side with a new range of flavoured colas designed to be paired with dark spirits.
Launched this month, Coca-Cola Signature Mixers comprises four variants which were created in collaboration with high profile mixologists from across Europe.
The soft drinks firm said that, after a decade of growth for gin, increasingly experimental drinkers now wish to explore the whisky, bourbon and rum categories and are looking for help from bar staff to do so.
The range includes smoky, spicy, herbal and woody variants, available in 200ml bottles.
Simon Harrison, vice president of commercial development at CCEP, said Coca-Cola’s innovation in the dark spirits segment “will bring more curiosity to an exciting sector”.