Talisker tasks bartenders with summer cocktail challenge
BARTENDERS are being invited to create a summer serve for their bar’s cocktail menus using Talisker as part of the Diageo Reserve brand’s new mixology contest.
The Wild Spirit competition, which follows on from Talisker’s Race to Skye challenge, tasks bartenders with designing their own signature Talisker Wild Spirit cocktails, which must be submitted by May 23; the serve must then be added to their bar’s drinks menu for a minimum of eight weeks.
The three bartenders who are deemed to “best embody Talisker’s Wild Spirit in their cocktail”, and offer it to customers, will be in the running to win an “adventure” for themselves and three members of staff.
Jason Clark, Talisker brand ambassador at Diageo Reserve, said: “For the past two years bartenders have been really engaged with the Race to Skye competition, so we wanted to take this opportunity to revitalise the mechanics and introduce our all-new training programme. It’s given us the chance to really encompass the spirit and attitude of Talisker’s home, the Isle of Skye.
“The Wild Spirit challenge brings everything we believe in as a brand to life and transports the spirit of Talisker right into the hands of bartenders.
“The bold but complex profile of Talisker stands up beautifully in so many mixed drinks, so we wanted to celebrate this and encourage bartenders to share their interpretation through liquid creativity.
“I’m so excited to see the serves and witness bartenders coming together to create something truly unique for their bars to showcase to their guests.”
Entries should be submitted by email to jason.clark@diageo.com by May 23.
