Cultivating no-alcohol beer sales

Krombacher’s no-ABV wheat beer

GERMAN brewer Krombacher has launched a new no-alcohol wheat beer.

Brewed with Hallertau hops and mountain spring water, the new Weizen is described as “equally cloudy and bright in appearance, with the fresh banana-like aromas finely balanced against the malt and light hoppy notes”.

Aiming to build on the success of its low-alcohol pilsner and to “tap into the growing market for quality low and no-alcoholic beers”, Krombacher’s Non-Alcoholic Weizen has an ABV of less than 0.5%.

Stephan Kofler, Krombacher’s UK and Italy sales and marketing director, said there is “a real demand for low and no-alcohol beers”.

“Brewed the same way as our full strength Weizen but using our special de-alcoholisation process to retain maximum flavour, I think it will quickly become a favourite.”