A NEW marketing campaign promoting the Uists as an “unmissable destination” for visitors has been launched by CalMac after the islands suffered disruption to ferry services last summer.
Backed by Outer Hebrides Tourism (OHT), the Sea Uist Soon campaign will span marketing, PR, digital and social media activity; it kicks off this month with marketing teams hitting Glasgow, Edinburgh, Inverness and Manchester to encourage visitors to Uist.
CalMac said the marketing activity will “encourage tourists to ‘seek out the extraordinary’ and promote Uist as a world class visiting experience”.
“The Outer Hebrides are becoming one of the most talked about tourism destinations the world over, and the ‘Sea Uist Soon’ campaign has been created to ensure we continue to drive visitors and have a successful tourism season in 2019,” said Andrew McNair, head of marketing at CalMac.
“Following the operational issues endured last season, we wanted to ensure that we continue to support the region not only with our services, but by working alongside local tourism businesses, the local community and OHT to promote all that’s great about Uist.
“By investing in this campaign we aim to demonstrate our commitment to the islands and the communities we serve and we are confident the islands will be firmly on the radar of visitors when they plan their visit to Scotland this year.”
Robert McKinnon, chief executive of Outer Hebrides Tourism, said: “We made it very clear to CalMac how serious the impact of the problems which occurred last year was, and they have delivered on commitments to invest in the region and help promote the islands as a must-see destination to help grow our tourism economy.
“This is a creative campaign that will raise awareness of Uist, build tourism traffic, and ultimately show what we have to offer.”