GENIUS Brewing is targeting the growing number of people looking to watch both their calorie and alcohol intake in 2019 with its 3% ABV Craft Lager.
Launched last year, the beer’s 330ml can contains 72 calories and constitutes one unit of alcohol.
With YouGov data revealing that a majority of people undertaking Dry January in 2018 had failed by the 20th, the brewer said there is an increasing market for its lager.
Jason Clarke, the firm’s co-founder, said it was previously “inconceivable to drink regularly if you wanted a change in lifestyle”.
“The growing popularity of light lagers is changing attitudes,” he added.